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Describe an interesting advertisement you watched on TV.

雅思口语提示卡,IELTS Cue Card

Describe an interesting advertisement you watched on TV.

You should say:

  • what the advertisement was
  • when you watched it
  • what it was advertising

and explain why it was so interesting.

雅思口语提示卡参考范文:

I find most of the advertisements to be either a “waste of time”, or simply “distasteful” because of their rather naked attempts to impose their products on us. But then, I do watch advertisements, especially if it delivers a good message or make us laugh, from time to time because they are unique and creative. Today, I would like to talk about one such “creative” ad that I watched about a few years ago.

The advert initially showed a guy, probably in his early 30’s, walking past a building, built with glass. Then the guy suddenly looks at the glass and finds a “baby” (a 2 years old baby that is) version of him. Then, obviously, the guy gets “amused” by looking at the little “baby” in him on the glass and starts making different kinds of dance moves. A few other people, who were passing by at the same time, saw this rather “unusual” incident and came forward to check what was really going on, but they also found the same “baby” versions, both boys and girls, of them, in the glass who were dancing happily, nonstop. The dancing kept on going for about 30 seconds or so and, at the end of the advertisement’s stipulated running time, came the moving image of a certain kind of “bottled water” (Evian water) on the TV screen, apparently in an effort to convince people to drink the bottled water for the purpose of getting “refreshed” after a certain workout and remain “young” for that matter.  

Anyway, I found the advertising really interesting primarily because it had a great concept, both “catchy” and “creative” at the same time, which used the suspense by allowing what was being advertised to be what comes last, a bottled water product that is, in order to target its audience with a “precise” message. Besides, the advertisement very cleverly showed that each and every person has a “child” in him or her no matter how old he/she becomes. Finally, I found the ad to be fascinating because it used “technology” in a very effective way to create some great “animation” effects.

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